Gucci Guilty for Him won the Best Male Communication Award for the #GuiltyNotGuilty advertising campaign at the Italian fragrance association Accademia del Profumo’s @accademiaprofumo annual awards. Starring @jaredleto and directed by @_glen_luchford with creative direction by #AlessandroMichele, the film set in Venice explores a modern declaration of self expression and sexuality. #GucciGuilty